In April 2012 we were one of four teams invited by an international event company to submit concept designs for a major new international exhibition showcasing the best of British design and products.
Brief
The brief for the exhibition design was to create a platform that gives an overall concept not only for stand design, but also for live experiences such as entertainment, parties, celebrity attendance and glitz, against a backdrop of business activities and design features. The event should have a ‘wow’ factor and not look like other normal trade show events etc. It should not look anything like an exhibition, but a really exciting and innovative, luxury experience.
Concept
Our concept is based on the idea of using the geometry of a sphere to define shapes and surfaces of different scales. The sphere is a globally recognised shape reflecting a global brand. It is easily understandable as a volume, and does not need to be a complete sphere for the mind to ‘finish’ the space and surface. The possibilities of this range from VIP tickets, to signage, meeting rooms, bar, exhibition stands and stage etc. We also propose the idea of having interactive Pod’s in key locations around the host city which can be used for publicity and interviews etc and generate public interest and publicity. These pods would include designs by local artists.
Concept video:
